I'm Karem Adel. Here is the team working with me.
I lead projects directly and work with specialists to give each idea the design and production it needs.
You work with me directly, backed by a specialist team.
I began teaching myself design in 2020 while studying mechanical engineering and taking on small freelance projects. I moved into design full-time in 2024. Each project pushed me to think beyond a single image and consider how a brand appears across content, campaigns, and formats.
Today I lead designers and specialists in motion, video, 3D, social media, and campaigns. You speak with me from the start, and the team supports the work for clients in Saudi Arabia, the Gulf, and Europe.
Three principles behind our work.
Clarity before decoration.
Images, type, and space have a purpose. We use them to make the message easier to understand.
Consistency makes growth easier.
A recognizable visual language helps teams create content faster and helps audiences know your brand.
Design should serve a goal.
We always ask what the audience needs to understand or do after seeing the work.
From self-taught designer to team lead.
Started learning
I taught myself design and took on small freelance projects while studying mechanical engineering.
Moved into design full-time
I began working full-time on social content and campaigns for brands in Saudi Arabia and the Gulf.
Took on broader projects
I started leading larger productions and developing a process that keeps work consistent across platforms.
Built a specialist team
I brought together specialists in design, motion, video, 3D, social media, and campaigns.
Direct communication. Specialist production.
I guide the visual direction and stay involved with you. Each specialist handles the part they know best, so you know who leads and who makes the work.
Have an idea or a visual challenge? Let's talk about it.
We can start by understanding what your project really needs.