TAR client · Saudi automotive market
Performance creative · Campaign design · AI-assisted automotive scenes
Project context
The work was created for a Saudi distributor and installer of 3M-branded automotive protection services. It was commissioned through TAR and was not a direct commission from 3M.
The assignment
I designed six advertising concepts: three for Saudi National Day and three regular campaign creatives. The regular designs were also adapted to two sizes. I prepared the automotive scenes with AI and built the final layouts around the supplied offers and service details.
The design challenge
Each creative needed to carry multiple protection services, prices, payment options and contact details while still leading with a strong automotive image. The hierarchy separates the headline, benefits and price so the offer can be understood quickly in paid placements.
Present the same tiered protection offer through three distinct automotive scenes while retaining a recognisable seasonal frame.
Saudi National Day motifs and a shared offer structure connect the series. Changes in colour, vehicle angle and atmosphere give the campaign enough variety without forcing the audience to relearn the information layout.
Saudi National Day campaign
Build three offer-led visuals that can scale into multiple paid-media sizes.
The red-and-black direction makes the protection packages feel energetic and premium. Each design keeps the offer, price and service list in fixed zones, making size adaptation more reliable. The campaign was used, but no performance results are available.
Always-on protection offers
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