Saudi National Day · Retail campaign
Campaign design · Offer hierarchy · Multi-format adaptation
About Alsoon Sports
Alsoon Sports is a Saudi fitness-equipment retailer offering treadmills, exercise bikes and home-training machines.
The campaign
The campaign presents multiple fitness machines through one recognisable seasonal system. Each design keeps the product large and easy to compare, while changing the setting and color balance to give every offer a distinct moment within the wider campaign.
The design challenge
The layouts needed to carry a strong National Day character without covering the machines or making the discount difficult to scan. Patterned textiles frame the products, while high-contrast offer blocks keep the price and savings visible in both feed and wide-banner formats.
Create variety across treadmills and exercise bikes while keeping price comparison immediate.
The product remains the largest element in every portrait composition. Changes in textile color, lighting and room styling separate the offers, while the repeated headline and price structure makes the set feel like one campaign.
Product-led offer series
Adapt the same seasonal message to wide placements without shrinking the equipment into decoration.
The banner layouts move products into a horizontal showroom rhythm and separate the discount from the equipment zone. This keeps the machines readable at a glance while preserving the National Day patterns and campaign message.
Wide campaign adaptations
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