AS Parts — Saudi National Day Campaign
An auto parts and oils retailer needed a Saudi National Day promotional push covering multiple products (oils across several brands) designed to drive immediate purchases.
The Challenge
Seasonal campaigns compete for attention in a narrow window. The challenge was building one repeatable template across multiple SKUs (Mopar, Shell Helix, Hyundai-branded oils) without losing the National Day touch or burying the price and offer.
The Work
A closer look at the final deliverables.
Approach & Execution
Every ad frames the product as the hero in a real-world setting (a gas station), with the National Day identity (‘Our Pride Is Our Nature’ + the 95th anniversary mark) present but never louder than the product itself. Price and discount sit in a bold red badge, and payment-method logos (Tamara) reinforce purchase confidence.
National Day Spirit
A celebration of heritage, reimagined for the brand.
Heritage Meets Modern
Traditional motifs, presented with a modern edge.
Crafted for the Occasion
Every asset tailored to the national day moment.
Celebrating Identity
Content that speaks to pride and belonging.
The Full Collection
The complete set of national day visuals.
Impact
A launch-ready seasonal campaign across multiple products and channels, with a fast-turnaround template that cuts production time on future promotions.
Deliverables
- Social ad set across multiple oil products
- Google/display banners on the same seasonal identity
- A reusable template for future national occasions
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