Ireland · LinkedIn visual system
Logo refinement · Art direction · Social design
The company
Flexi Boost is a Dublin-based digital services company connecting websites, software, automation and marketing for Irish businesses.
The project
Working from a content plan supplied by Flexi Boost, I refined the weight of its existing logo wordmark and designed LinkedIn posts and carousels for the first three weeks. My role was the visual direction and execution of the artwork—not writing the plan or building the systems described in it.
The creative shift
The first Week 0 exploration used a quieter, tightly unified palette. The client wanted a brighter, more festival-like presence to catch attention in the Irish market, so I developed a more expressive colour direction for the following posts and carousels while keeping the brand recognisable.
The healthcare examples shown in the artwork are illustrative communication concepts. This case study presents my design work, not a deployed software product or measured client results.
Establish who Flexi Boost is, what it connects, and why an Irish business would have one partner across marketing and technical delivery.
The opening visuals bring the company’s digital offer into focus: websites, automation and marketing presented as one joined-up service, with an approachable Dublin presence.
Opening designs
Move from introduction to a relatable healthcare example—showing the kinds of daily front-desk friction a digital system could address.
Three single posts and an illustrative carousel translate a complex service into an easy-to-follow visual story. The practice scenario is an example from the supplied plan, not a claim that Flexi Boost implemented it.
Single posts
Illustrative carousel 1 / 11
Address the questions a healthcare client should ask before bringing an agency near patient information, without presenting a design concept as a compliance certificate.
A lead post and a seven-frame carousel sit together as one connected week: from the patient-data concern to practical questions about agreements, data location, boundaries, retention and handoff.
Lead post
Questions carousel 1 / 7
Tell me what you need and we can find the right next step.