Saudi specialty coffee
Social media design · Visual direction · AI-assisted production
About the brand
Grades Coffee Roaster is a specialty-coffee brand serving the Saudi market with coffee products, origins and brewing-focused content.
The assignment
Grades was a TAR client while I worked at the company. I received the prepared social media plan and was responsible for designing the content for Instagram, Snapchat and TikTok. The client supplied the product photographs; I created the surrounding scenes, compositing and visual direction with AI-assisted production.
The visual challenge
The content moved between product presentation, coffee origins, flavour profiles, brewing tools and educational topics. A warm neutral palette, focused lighting, restrained compositions and consistent typography connected those different subjects while leaving room for each post to carry its own idea.
Introduce Grades through product-led visuals, specialty-coffee cues and a calm premium mood.
The opening set uses controlled warm light, neutral surfaces and generous negative space so the product and headline remain clear across different subjects.
Establishing the visual system
Present flavours, origins and daily coffee moments without losing the identity of the feed.
Product photographs supplied by the client were integrated into AI-built scenes, with composition and type adjusted to match the message of each post.
Product and taste stories
Turn a multi-step coffee story into a visual sequence that is easy to follow.
The connected series gives farming, roasting and brewing their own moments while carrying the same framing, contrast and directional graphic language.
From origin to cup 1 / 4
Explain brewing tools, selection and preparation through clear compositions rather than dense information cards.
The final set balances hands, equipment, beans and short explanatory headlines, giving the plan useful variety while preserving the same warm visual rhythm.
Brewing education and selection
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