TAR client · Saudi market
Social media design · Visual direction · Product storytelling
About the brand
LRKY is a chocolate brand offering boxed assortments, filled pieces and chocolate bars, with ordering available through Saudi delivery platforms.
The assignment
LRKY was a TAR client. I received the prepared social-media plan and handled design execution and visual direction. I unified the palette, balanced product boxes with individual chocolate pieces and built the surrounding product scenes from supplied product imagery using compositing and AI-assisted production.
The direction
The system uses soft pinks, rounded type and small doodles to make the brand approachable, while uncluttered compositions, close-up texture and controlled lighting keep the product presentation premium. The doodles remain secondary so the feed stays minimal and product-led.
Give the monthly content a consistent voice before asking the audience to compare products or respond to offers.
Playful questions, rounded Arabic typography and a controlled pink palette make separate messages feel like one conversation. Product boxes and chocolate pieces alternate so the feed does not become visually repetitive.
Friendly hooks and product introduction
Make smooth chocolate surfaces, fillings and product variety feel immediate and desirable.
Close crops, cut pieces and controlled chocolate pours reveal what is inside the product. The scenes remain simple so the eye reaches the texture first, while packaging shots reconnect the appetite-led visuals to the product customers can order.
Texture, fillings and product detail
Move beyond isolated product shots into sharing, coffee, gifting and ordering situations.
Tea, coffee and shared plates turn the product into part of a social ritual. Ordering and offer posts retain the same palette and friendly voice, so commercial messages do not feel disconnected from the emotional content.
Sharing, coffee and ordering moments
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