Makana Real Estate — National Day Residential Campaign
Makana Real Estate markets a residential development near the Haram in Mecca, in partnership with government housing programs (REGA, Sakani), as part of a National Day campaign.
The Challenge
Real estate ads need to build institutional trust fast. The challenge was fitting government logos, developer branding, and the National Day identity into one frame without clutter, while letting the architectural render itself carry the actual sales pitch.
The Work
A closer look at the final deliverables.
Approach & Execution
A clean architectural render in realistic daylight, with cars and human figures for scale and credibility, pairs with a headline focused on the single strongest selling point (‘Your home in Mecca, near the Haram’), while government and regulatory logos sit along the bottom as a trust footer rather than competing with the hero visual.
Your Future Address
Aspirational visuals built for property marketing.
Investment Opportunities
Communicating value clearly and confidently.
Designed for Living
Visuals grounded in everyday livability.
Makana — A New Standard
Closing the series on the brand's promise.
Impact
A real estate ad that balances an emotional pitch (proximity to the Haram) with institutional credibility markers.
Deliverables
- One hero campaign ad
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