Agency client · In-store print design
Wall posters · Food compositing · AI-assisted scene creation
About the brand
Nahem24 is a fast-food restaurant brand serving burgers, chicken sandwiches, boxed meals, fries and breakfast combinations.
The assignment
The project came through Weghetak Marketing. Nahem24 needed a set of wall posters designed for production and display inside the restaurant. The brand identity, logo and colors were already defined. The client supplied food photography; I created the surrounding scenes through compositing and AI-assisted production, then built the final poster layouts around the featured products.
The design challenge
The posters had to attract attention at physical scale, show the food realistically and remain easy to understand from a distance. Oversized product imagery, direct headlines and a tightly controlled orange-and-white system keep the compositions bold without separating them from the restaurant identity.
Use large product scale and clear combinations so each poster communicates before the viewer reads every label.
Hands, trays and close product crops establish scale and make the food feel immediate. Each composition gives one meal or combination a dominant position while the callouts remain secondary and quick to scan.
Hero meals and combinations
Present the food inside believable branded moments without requiring a separate full production for every poster.
Client-supplied food photography was integrated into newly built scenes using compositing and AI-assisted production. Branded packaging, clothing, hands and service moments help the posters feel like one custom photo series rather than isolated cutouts.
Packaging and large-format presentation
Show breadth across sandwiches, burgers, sharing meals and breakfast while preserving one visual language.
The system shifts between single-product heroes and range-led layouts. Orange backgrounds, white typography and recurring hand-drawn accents connect the posters, while changes in scale and grouping prevent the physical display from feeling repetitive.
Range and breakfast choice
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