My role
Building appetite through texture
I designed the social campaign and product visuals, using close food detail and warm seasonal environments to make the product feel crisp, generous and immediately appetising.
Campaign / Food
Shambosah — Social Product Campaigns
Social campaign design · Product visuals
Project context
Shambosah is presented through two social content waves produced through Wajhatak Al-Tasweqiya. The stronger July direction leads the page, followed by the earlier Ramadan product campaign.
Visual direction
Keep the product clear inside a rich seasonal mood
Ramadan styling can quickly become visually dense. The system uses one dominant product moment per frame, controlled burgundy-and-gold cues and focused highlights to keep the food readable.
Section 01
July lifestyle direction
Lead with the stronger July work: natural Saudi settings, clean daylight and product-led everyday moments.
The complete campaign is shown here in its original Instagram format, with alternate Snapchat sizes excluded.
July lifestyle direction
Section 02
July product range and serving
Continue the July direction across sandwiches, samosas, drinks and group-serving scenes before moving into the earlier campaign.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
July product range and serving
Section 03
Ramadan product moments
Complete the story with the earlier Ramadan work focused on serving, cheese texture and direct seasonal messages.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Ramadan product moments
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