Karem AdelVisual Systems Designer
  • Home
  • Work
  • Services
  • About
Book a consultation
Karem AdelVisual Systems Designer

Social content, campaigns, and digital ads designed to give your brand a clear, consistent presence. Led by Karem Adel and a specialist team.

Explore
WorkServicesAbout
Services
Social Media ContentCampaign CreativeDigital AdsCompany Profiles
Get in touch
Book a callEmailWhatsApp
© 2026 Karem Adel · Content & Campaign Design
Back to work ↗

Direct client · Riyadh, Saudi Arabia

Sky Spa — Services Menu

Services menu · Information design · AI-assisted service imagery

About Sky Spa

Sky Spa is a men’s massage and personal-care centre in Riyadh, offering massage, Moroccan bath, pedicure and facial services in a private, premium environment.

The engagement

An ongoing visual system for a premium service brand

I have handled Sky Spa’s design work as a direct client since February 2026, covering social content, offers, highlights, service materials and the company profile. For this service menu, I designed and organised client-supplied content; I did not write the copy.

The design challenge

Make a dense service menu feel calm

The menu needed to communicate many services, packages and prices without losing the brand’s feeling of luxury, professionalism and comfort. A restrained beige-and-brown palette, clear bilingual hierarchy and generous spacing keep the information readable while the imagery carries the atmosphere.

Chapter 01

Set the tone before listing services

Introduce the experience, service standards and atmosphere before asking the reader to compare options.

The opening page uses an actual location photograph and a concise set of service benefits. The visual hierarchy establishes the same warm, premium tone used throughout the menu.

Opening and service promise

Chapter 02

Separate each offer without breaking the system

Make package names, discounted prices and included services easy to scan and compare.

Repeated cards and consistent bilingual columns make four different packages feel like part of one system. Background scenes support the offer theme without competing with the pricing information.

Special offers

Chapter 03

One hierarchy across different service categories

Give massage, Moroccan bath, pedicure and facial services distinct imagery while keeping their information structure familiar.

Each category keeps the same title, description and price-table logic. The client supplied photographs of the locations; I used those materials and AI-assisted production to create and integrate varied service scenes while preserving the brand’s visual feeling.

Service categories

Chapter 04

Close with a clear route to booking

Finish the document with contact details, social channels and the service promises most relevant to conversion.

The final page balances a strong branch photograph with a simple information column, turning the close of the menu into a practical booking step.

Booking and contact

Need a clearer visual presence for your project? Let's talk about it.

Tell me what you need and we can find the right next step.

Book a call