My role
Turning process into proof
I designed the social content and campaign executions, using the workshop photography to organise technical service details into clear, customer-facing messages.
Social / Automotive
SP
Social content design · Campaign execution
Project context
SP is presented through an automotive-care content set produced through Wajhatak Al‑Tasweqiya and built from real workshop scenes. The selected work focuses on protective film, heat insulation and the value of professional application.
Visual direction
Make technical protection easy to understand
Automotive protection can feel abstract until the application is visible. The system uses close process photography, direct red-and-white headlines and service-specific framing to connect each technique with a practical benefit.
Section 01
Workshop presence
Establish trust through the real location, technicians and visible application process.
The complete campaign is shown here in its original Instagram format, with alternate Snapchat sizes excluded.
Workshop presence
Section 02
Service education
Turn protection films, heat insulation and care processes into direct customer-facing messages.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Service education
Section 03
Process and protection details
Close the series with material coverage, hands at work and the precision behind the finished service.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Process and protection details
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