Karem AdelVisual Systems Designer
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Karem AdelVisual Systems Designer

Social content, campaigns, and digital ads designed to give your brand a clear, consistent presence. Led by Karem Adel and a specialist team.

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© 2026 Karem Adel · Content & Campaign Design
Personal Project

The Great Legacy

A conceptual editorial project exploring Saudi Bedouin heritage from a surreal angle — replacing the traditional camel with a tamed dinosaur as the Bedouin’s companion in the desert, presented bilingually (Arabic/English) as a print magazine mockup.

The Challenge

The challenge was both narrative and visual: building a completely unrealistic premise (a tamed dinosaur) and giving it the weight of a genuinely serious theme — heritage, taming, ecological balance — without tipping into parody, while writing bilingual editorial copy that supports the idea credibly.

The Challenge

Approach & Execution

Real cinematic desert photography anchors the scene, and the dinosaur character is composited with traditional taming gear (saddle, reins) matching what would appear on a camel, so the idea reads as part of the same story rather than a gag. The result was presented as a magazine/print mockup in matching Arabic and English editions, with subheads written in the register of serious documentary journalism.

Impact

Demonstrates conceptual thinking, visual storytelling, refined surreal compositing, and bilingual editorial writing with genuine depth — a free creative exercise outside any commercial brief.

Deliverables

  • Editorial cover/poster design in two language editions
  • Print mockup presentation as a magazine/newspaper

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