Direct client · Saudi Arabia · Ongoing since launch
Visual direction · Social media design · AI-assisted scene creation
About the brand
VELOR is a Saudi hair-care brand led by a signature hair oil, supported by complementary tools and accessories that help make the product part of a practical routine.
The engagement
As the brand’s visual designer, I have handled the social-media design and art direction from launch onward. The client supplies product photography; I build the surrounding lifestyle and product scenes through compositing and AI-assisted production. Content planning and channel management are handled by the wider team, with Hossam Hassan leading that work.
The design challenge
The work had to introduce a new product, communicate benefits clearly and establish a recognisable identity without overcrowding the feed. I used a disciplined black, gold and warm-neutral palette, comfortable spacing and natural lifestyle moments to position VELOR as both premium and easy to adopt every day.
Introduce the hero oil and complementary products while teaching the audience what each one adds to the routine.
Product-led compositions, benefit hierarchies and repeated color cues give the launch content one recognisable structure. The product remains the focal point while supporting scenes make the claims easier to understand at a glance.
Launch system and product education
Make the oil feel like a natural daily essential rather than an occasional treatment.
Morning preparation, dressing-table moments and an on-the-go handbag scene widen the story around the product. These scenes were created from the supplied product photography using compositing and AI-assisted production while preserving the packaging faithfully.
From product to daily routine
Create a Saudi National Day campaign that feels timely while remaining unmistakably VELOR.
Green, cultural textures and celebratory motifs carry the occasion, while the familiar product hierarchy, generous spacing and premium lighting keep the campaign connected to the main brand system. Offer communication stays direct without overwhelming the visuals.
Saudi National Day campaign
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