My role
Make every dish feel like the hero
I designed the social campaign and product visuals, building each composition around the food while using packaging, serving context and close texture to create variety.
Social / Restaurant
Lahloob
Social campaign design · Art direction · Product visuals
Project context
Lahloob is presented through a restaurant campaign completed through Wajhatak Al-Tasweqiya. The selected work focuses on generous portions, signature dishes and the flexibility of the takeaway experience.
Visual direction
Variety without losing the restaurant identity
The dishes, locations and serving formats change across the series. Warm food treatment, direct logo placement and the orange packaging provide the repeated cues that hold the campaign together.
Section 01
Majlis dining and shared tables
Present the scale of the meals through generous shared tables and warm dining scenes.
The complete campaign is shown here in its original Instagram format, with alternate Snapchat sizes excluded.
Majlis dining and shared tables
Section 02
Takeaway and serving contexts
Move the brand across packaging, takeaway and in-car serving without losing appetite appeal.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Takeaway and serving contexts
Section 03
Food variety and close detail
Complete the campaign with varied dishes and close product moments that highlight texture and portion size.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Food variety and close detail
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