My role
A flexible system for changing moments
I designed the social campaign and product visuals, adapting the composition and mood to different products and occasions while keeping the content recognisably STRAWS.
Social / Food & Beverage
STRAWS
Social campaign design · Product visuals · Content system
Project context
STRAWS is presented through a colourful dessert-and-beverage content series produced through Wajhatak Al‑Tasweqiya. The work moves between hero products, collaborations and seasonal social moments.
Visual direction
Variety without losing recognition
The content moves between Ramadan, collaboration products and everyday dessert scenes. Repeated logo placement, direct product scale and energetic colour keep the changing styles connected.
Section 01
Hero products and collaborations
Lead with clear product scale and recognisable partner cues for immediate feed impact.
The complete campaign is shown here in its original Instagram format, with alternate Snapchat sizes excluded.
Hero products and collaborations
Section 02
Seasonal moments and product variety
Complete the system with collaborations, occasions, varied flavours and more relaxed dessert moments.
The sequence continues with the remaining campaign designs while keeping the original publishing format.
Seasonal moments and product variety
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