My role
Building the visual world
I developed the visual concept, art direction and AI-assisted image production for the series, then refined the composition, lighting and product placement across the selected frames.
Personal / Lab
V7 Super Soda
Visual concept · Art direction · AI-assisted image production
Project type
V7 Super Soda is a self-initiated visual experiment for a fictional beverage brand. It explores how one recognisable can could live across six high-energy environments without losing its product identity.
Design challenge
One product across changing worlds
Each frame changes the location, pace and character of the scene. The challenge was to keep the green can dominant and recognisable while making every environment feel distinct.
Section 01
One recognisable product
Introduce the fictional can clearly before moving it through a changing campaign world.
The opening pair establishes the green can, label and scale as the repeated anchor for the full visual experiment.
Product introduction
Section 02
Across changing environments
Extend the same product language across snow, water, desert, city and forest scenes.
The remaining four frames change pace and location while the saturated green, direct framing and consistent label placement keep the product world connected.
Action environments
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